Creating content is a fundamental part of your business strategy to attract prospects and new customers. Since everyone has jumped on the content marketing band wagon, you need unique and fresh content to rise above your competitors and be heard. How do you accomplish this?
Appeal to Your Audience
Creating value to your content will attract your target audience. Keep them coming back with fresh content that is relative to your industry: solve a problem, offer solutions to common issues within the industry and show yourself as an expert in your field.
Social media is one of the best ways to get your content out to the masses within your industry. You must do more than just post the content and take a “wait and see” approach. Give readers the ability to share it with their colleagues and friends. One of the easiest way to promote, share & track your content on Twitter is by using ClicktoTweet – a free tool – and you control the message being sent. Write the message you want your readers to share, click the generate button, and share the link. You can track the activity of the link each time which gives you valuable insights into how well your article is being received.
Still an effective marketing tool, emailing to your lists will engage your current prospects and customers. Keeping yourself in front of them consistently will keep them from wandering off to competitors. Make sure you have their permission to send multiple emails and keep them minimal; we all have email boxes that are flooded with offers and discounts. You want your email to stand out from the crowd.
Concept Marketing Group
We are passionate about our marketing. We’ve seen it all in our 45 years – companies come and go but the businesses that are consistent, steady, and have a goal are the companies that succeed. We work with you to keep you on track, change with new technologies and business strategies and, most importantly, help you to succeed. It’s not always easy, and it’s a lot of hard work but the rewards are well worth the effort.