Every Amazon seller aspires to have their items appear at the pinnacle of Amazon’s search rankings. If you are reading this, you are one of them! On Amazon, there aren’t any “quick fixes” to success. Before you can truly understand what works, you must go through a lot. Your merchandise has an Amazon BSR, or Best Sellers Rank, if you’ve ever paid close attention to your Amazon product listings. This information is provided in the item description field.
Additionally, even though it says, “Best Seller Rank,” your product doesn’t need to be a “best seller” in the traditional sense to achieve that position of Amazon Best Seller Rank. To receive a top seller ranking, your product merely needs to have completed one sale.
Before you become overly ecstatic about the notion that you are now the happy seller of an Amazon best-selling good, keep in mind that just because you were given this ranking doesn’t mean you truly have one best-selling product! Crazy, huh?
However, comprehending the actual meaning of Amazon Best Sellers Rank, how it impacts your FBA business, and how significant it is will help you see how valuable it might prove for you.
What does the Best Sellers Rank mean, though? How does it affect your Amazon FBA business? We’ll get into the BSR’s exact definition in this post, along with the ways to maintain and improve it.
Best Seller Rank (BSR)- An Overview
The Best Seller Rank, often known as the Amazon sales rank, displays the overall sales performance of items within a segment. On Amazon Product Listing, the sales ranking can be seen in the product information section. Sales rank is applied differently by sellers than it is by buyers. The product will sell more rapidly on Amazon if the ranking number is low, so vendors keep a check on ranks to gauge sales performance.
Let’s look at it this way: Presently, the most popular item in its category has a sales rank of “1”. In the same category, the item with the rank “2” is the 2nd best-selling item, and so forth. In simple words, to put it another way, the sales rank demonstrates how many items outperform in the same categorical listing. Here is an illustration. When a good has a “Best Selling Rank” of 100, this indicates that 99 other items have greater sales than it.
Only items within the same category are considered when determining Amazon Sales Rank’s rankings. This implies that each product’s primary category has an item with rank 1, 2, and so on. However, a product may have more than one sales rank for every product category.
Calculation of BSR by Amazon
Current sales patterns and historical sales volume have the most impact on the BSR, which is reviewed hourly. The determination of BSR has a lot of ambiguity here. According to certain beliefs, only sales from the previous 12 hours are considered, yet certain claims are for 24 hours or longer. Yet a common belief is that the computation incorporates sales data from a wider period. Although Amazon withholds the specific formula used to determine the Best Sellers Rank, a variety of factors include:
- Price modifications, discounts, and promos
- Sales data (historic and current)
- Placement of Comparable goods
A “BSR to sales calculator” has been created by a few service providers to make it simpler for sellers and aid in anticipating sales. Sellers only need to input a product’s BSR for the BSR calculator to determine how many units will be sold each month.
Is there a good Amazon BSR?
Given that Amazon BSRs vary per category, this is a complex question. It’s unrealistic to provide a definitive assertion because, while an Amazon BSR of 500 might be considered a good ranking in the cosmetics segment, that very same ranking of 500 in the home decor category could be terrible for a variety of reasons, including the possibility that home decor might have sluggishly selling products.
But among the millions of goods available on Amazon, items with a BSR of under 2,000 are typically in high demand, so this can be used as a solid yardstick.
The top 6 factors that can help you achieve, sustain, and improve BSR
Wanting to see your products earn a competitive BSR is only natural. Your organic ranking won’t be impacted, but if you can get your BSR to a low enough position (preferably between 1 and 100), your products will show up on the “Best Seller Lists.” The following are certain factors that can help you attain a good BSR.
Boost Sales- The obvious one
The first point is evident, yet it still needs to be stated. As you sell more, your ranking rises, and your chances of securing the “Buy Box” goal increase. The secret is to increase the visibility of your product. Due to the sheer number of products available, consumers lack the time to carefully examine each one.
Optimize your product categorization and information
The product listing that contains the most accurate product information prevails, while all other variables are held constant. Your product title is among the most significant characteristics. Fill in the entire field to include all the information that a customer wishes to get before a purchase (product type, brand name, product line, material, and main ingredients). In a more specialized category, you might rank higher than you do in a more general one, which can work to your benefit.
Attract inbound exposure to your listing
Increasing traffic to your product listing is among the most effective techniques to boost revenues and rankings. Although Amazon does not wish for you to send people to sites other than their own, this does not mean that you cannot use external websites to send users to Amazon. Using social media to promote your Amazon store is fantastic.
Improved knowledge of keywords
In the framework of keyword research, it is necessary to determine the primary and related keywords, as well as their pertinent combinations, so that they may later be placed with the items. Several methods and tools can guide you through the process of selecting a complete collection of appropriate keywords.
Employ 3rd party tools
When it comes to giving sellers historical data, Amazon is not very helpful. If your data is old enough, indicators like BSR can show some interesting trends. Fortunately, it is possible to record and monitor changes and enhancements by using third-party applications. Trends will be easier to spot, and you can consider the causes and consequences of any adjustments you make over a longer period.
Flywheel Effect: How to Put It to Your Benefit
Millions of products are available online on large, well-known marketplaces like Amazon. There will be a certain set of products that receive higher recognition than others when you publish a large inventory with recognized brands. This is due to the flywheel effect, which favors more apparent products over less visible ones, which remain concealed beneath. Organize your goods into clusters and create a flywheel for the less-visible products to maintain a steady flow of sales.
In a nutshell, understanding what BSR is and the importance of maintaining a good seller’s rank is vital for Amazon sellers. The important factor to realize here is that maintaining and improving a good ranking is trickier than attaining BSR. Amazon sellers can outsource service providers to foresee BSR and improve it ultimately.