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Have you heard that 88% of B2B organisations use content marketing as part of their overall strategy?
Not only that, but the Content Marketing Institute conducted research and found that just 32% of businesses have a documented procedure for carrying out content marketing. That’s an astonishingly large gap, but what’s even more shocking is that marketers who have a well-thought-out content marketing strategy are 60% more effective than those who don’t.
So how can businesses improve their efficiency and strategy in creating interesting content? By utilising a content calendar.
Another reason why content marketers should use calendars is that they have been shown to be a successful marketing tool. What exactly is a “content calendar”? To what extent may a content calendar be created in a simple-to-use program or plugin? Read on to find out why a content calendar is so vital for any organisation:
1. Maintains Organisation And Discipline
Content ideas scribbled on crumpled paper, post-it notes, and in a variety of notebooks isn’t the most dependable way. With so much to consider, it might be easy to lose focus on what’s truly essential.
Having a content calendar can help you see the big picture when it comes to your marketing efforts. Topics can be coordinated with social media and email campaigns.
Aside from that, it will aid you in filling in any blanks in your content and avoiding the possibility of missing either your target or your deadline.
2. Provides Sufficient Time Frame To Brainstorm
One of the most difficult aspects of content marketing is coming up with ideas for new content to publish. Therefore, successful bloggers and marketers invest heavily in tools and resources to generate fresh concepts for their content.
A content schedule will give you extra time to brainstorm interesting topics. The creation of a large quantity of evergreen material that can be easily shared across social media platforms should be a primary goal of your content strategy. Social media users typically interact actively with evergreen material and related pieces.
3. Facilitates Consistency Maintenance
Inconsistency is a major problem for individuals and businesses who begin blogging without first developing a plan. After writing for a few months, many stop because they run out of ideas or lose focus. Using an editorial calendar is a great way to keep your content creation and distribution schedule on track.
4. Reduces Day-To-Day Stress
Having to blog or write unique social media posts for each of your platforms is just one more thing to worry about on an already hectic day for any business owner. When you or your marketing/social media team use a content schedule, you can bring some structure to the chaos of your day and reduce the stress that comes with it.
5. Coordinating With Other Sources
True success in content creation and promotion rarely results from the efforts of a single person. A cooperative effort is required. It’s possible that you’ll need the help of graphic designers, photographers, videographers, and editors, depending on the medium. It might not be easy to work with a wide variety of individuals and groups.
However, with the help of your calendar, you may coordinate your efforts with those of your team members in order to collect the appropriate data from a wide variety of sources in a timely fashion.
6. Maintains A Record Of Your Performance
Keeping tabs on relevant data is essential if you want to know how successful your content and overall marketing campaigns have been.
It’s also important to set some standards. By monitoring these metrics, you can provide your readers with more of what they want and need.
The creation of a social media content schedule is highly recommended by many leading digital marketing firms. You can tell that they have one because of their websites, blogs, and other online presence.
7. Improves Brand Credibility
One of the first ways you can create trust and credibility with early prospects discovering your organisation is to maintain consistency on your social media platforms. Followers will quickly realise that you share useful information and that your company has extensive knowledge in the field.
Since followers like to know when new content will be released, a regular schedule helps you set and fulfil their expectations. In time, your followers will look forward to your posts, and that familiarity can foster loyalty to your brand. As you gain a following and establish your trust in each network, this can boost engagement.
Whether you haven’t made a content calendar yet because you don’t think you need one or because you don’t think it will be worth the effort, you should reconsider.
In order to give your media strategy a leg up, a content calendar can be really useful. With some preparation, your company can make better use of social media for posting, tweeting, sharing, and commenting.
8. Better Understanding Of The Consumer Market
Content calendars will help you save time and effort, leading to more success and more of the content your audience actually wants to consume. Moreover, they are a useful tool for keeping tabs on things because of the structure they provide. By establishing which sorts of content perform best and at what times, this data will help marketers hone their approach.
This will ultimately show what is effective and what isn’t, allowing marketers to focus on replicating successful strategies.
A company’s marketing strategy can be traced back to its respective content calendar. For setting and keeping track of both immediate and far-reaching objectives, it is an invaluable resource.
Having the proper tool and procedure in place may have a significant impact on your team’s productivity and analytics tracking while also facilitating the creation of content that supports your organisation’s objectives.