A successful automotive SEO campaign is built on a solid foundation of keyword research, on-page optimization and link building. However, it is not easy for everyone to create a result-driven SEO strategy for an automotive company.
So, we’ll provide some actionable tips on how to improve your own automotive SEO efforts.
What is automotive SEO?
Automotive SEO is the process of optimizing a website for the search engine results pages (SERPs) with the goal of earning higher web traffic levels and improving the visibility of the site for relevant keywords.
The main difference between regular SEO and automotive SEO is the level of competition. Automotive SEO is a highly competitive industry with large companies spending millions of dollars on SEO and PPC every year.
This means that the bar is set high for automotive SEO and it can be difficult to achieve results without a significant budget. However, with a well-planned SEO strategy and some help from a professional car dealer SEO company, it is possible to get your dealership’s website to rank highly in the SERPs.
What are the best practices for automotive SEO?
The best practices for automotive SEO are similar to those for regular SEO, with a few key differences. Here are some tips to help you get started:
Do your keyword research: Keyword research is essential for any SEO campaign, but it’s especially important in the automotive industry. This is because the purchasing cycle for a car is much longer than for other products, which means that people use a wider range of keywords when they are researching.
To identify the best keywords for your automotive SEO campaign, start by brainstorming a list of relevant terms. Then, use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer to get search volume data and competition levels. Once you have a list of target keywords, you can start optimizing your website for these terms.
Optimize your website for the SERPs: On-page SEO is the process of optimizing your website’s pages to rank higher in the SERPs. There are a number of factors that you need to take into account, including title tags, meta descriptions, header tags, and keyword density.
For each page on your website, you need to ensure that you have a unique title tag and meta description. Your title tag should be 60 characters or less, and your meta description should be 160 characters or less. You should also include your target keyword in the title tag and meta description, as well as a few times throughout the body of the page. However, don’t stuff your keywords – this will only hurt your SEO. And if you don’t know how to strategically place the right keywords, it is best to hire an automotive SEO company.
Build links to your website: Link building is a vital part of any automotive SEO campaign because links are one of the main ranking factors for Google. There are a number of ways to build links, but the best way is to focus on creating high-quality content that will naturally attract links. This could include blog posts, infographics, or even videos.
If you create content that is shareworthy and informative, other websites will be more likely to link to it. You can also reach out to other websites and request links, but only do this if you have a relationship with the site.
Monitor your progress: Monitoring your progress is essential for any automotive SEO strategy. This is because the automotive industry is constantly changing, which means that your SEO strategy needs to be adaptable.
To monitor your progress, you need to track your rankings, web traffic, and lead generation. You can use a tool like Google Analytics to track your progress over time.
Automotive SEO is a highly competitive industry, but it is possible to achieve success with a well-planned SEO strategy. Start by doing your keyword research, then optimize your website for the SERPs. Finally, build links to your website and monitor your progress over time.