To engage your large audience via SMS one would need a strategy that enables them to send and receive text messages from web or mobile apps directly. SMS gateway helps you to reach a large audience effectively. MS gateway helps in reaching your target customers at the right time and in an easy way. Businesses need to choose the best communication channel to reach their customers. With the help of an SMS gateway, you get high accessibility at a very low cost.
WHAT IS AN SMS GATEWAY?
An SMS Gateway enables you to send or receive text messages from a web or mobile app in the form of either text-based or multimedia-based to your customers over a mobile network. With the help of an SMS gateway, you can also send bulk campaigns, receive replies or send individual messages.
One of the important features of SMS gateway is that it will convert your messages sent from the web to text messages that are compatible and ensure that they will get delivered to your final customers. You will not be required to write the messages manually and can send campaigns via the web in bulk. You can even create event-based triggers that will send messages to your subscribers automatically based on the actions they take. If you think SMS is a lot like an API, you are probably right. MS gateways are the same thing as an API but are referred to as a gateway.
HOW DO SMS GATEWAYS WORK?
SMS Gateways helps to connect your mobile application or web to a server that will send SMS to your chosen recipients. The latest SMS gateway will send your messages to the relevant mobile networks. The SMS gateway will connect to mobile networks via SMPP or HTTP interface through which you can send messages to your recipients. There will be hardly any deliverability issues or slow send times with SMS gateway which in turn increases the performance of your campaign. SMS gateways work similarly to any other API connection which is generally used in business applications.
USING AN SMS GATEWAY TO SEND BULK CAMPAIGNS
You will need a connection with an SMS delivery system for setting up an SMS gateway that allows you to send campaigns to your audience. Your SMS Gateway should be able to connect directly with your web app or mobile app and be able to send messages easily and securely. In other words, you can refer to SMS gateways as an API for text messages. You can also easily integrate your mobile app or web and send campaign messages to your audience based on their specific actions or at times when you wish to send information to them. Your SMS gateway connects you with the local mobile networks and converts the content of your message into SMS or MMS format. With this conversion, you can get in touch and interact with your customers and subscribers in a better way whenever you need to. Also, customers would not need to install software to receive your messages because you are sending the messages directly to their number via an SMS gateway.
If you are concerned about the increasing marketing expenditure and are finding ways to reduce your cost without giving up on your reach then hire a local SMS gateway provider. These providers who have an experienced team will help your business in sending SMS campaigns to your audience. You can get more leads with the help of an SMS gateway and can generate more traffic to your business.